What “Works” in Digital Marketing and Social Media Advertising for Financial Advisors
As social media usage continues to grow amongst financial advisors and their prospective clients, advisors are growing increasingly interested in whether spending money on social media advertisin... Read more
The Hierarchy of Tax-Preferenced Savings Vehicles for High-Income Earners
The Federal government has long incentivized saving for retirement and other financial goals by offering some combination of three types of tax preferences: tax deductibility (on contributions),... Read more
Should a Financial Plan Really Be Boiled Down to an Index Card of Advice?
Historically, getting paid for financial planning – not just to implement the recommendations, but for “The Plan” itself – meant producing a voluminous physical financial plan for which the advis... Read more
11 Action Steps to Design an Extraordinary Client Experience
As financial advisors — like any business owner — we want our clients to have a “great experience” when they do business with us, providing a high level of service and proactive communication. Ye... Read more
Why It’s Easier to Market to a Financial Advisor Niche
Most financial advisors spend relatively little on outbound marketing — which isn’t entirely surprising, given how hard it is to differentiate and stand out in a crowded marketplace. To the exten... Read more
Individual Tax Planning Under The Tax Cuts And Jobs Act Of 2017
Major tax reform typically only occurs once every decade or few. But after a tumultuous series of negotiations in both the House and Senate, a final reconciled version of the Tax Cuts and Jobs Ac... Read more
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