I was recently presenting at a retirement education event, where the age range of the audience and speakers was between 40 and 85 years old, when we started to experience technical difficulties. As we all struggled to correct the issue, one of the audience members, likely in his mid-70s, joked, “Is there a 12-year-old in the room?” Everyone laughed, realizing that a 12-year-old probably had a better shot at quickly fixing the problem than we did.
Many of us who serve as tech support for parents or have children who can navigate a computer better than we can, recognize that the older we get, the faster things change and the harder it is to keep up. Now translate that to your aging client base and the opportunity you have to add value.
Think about how transportation services have changed. Take Uber or Lyft as an example. More and more, people are choosing to be driven to their location. But your older clients may not be comfortable with navigating the technology associated with these services. Next time they visit your office, why not talk about these services then use the app for Lyft or Uber to take them to lunch? If they aren’t grasping the tech part, try GoGoGrandparent as an alternative. This company allows people to order a ride by simply calling.
Trust me, next time they are with friends they’ll be sure to talk about how their advisor was the one who showed them how to take advantage of something pretty cool. Also, both Lyft and Uber are becoming popular part-time employment for retirees who are looking to get out of the house and socialize while earning extra cash.
Let’s move on to food. Do you have clients who prefer not to cook but don’t always want to go out to eat? Meal delivery services have also evolved greatly but your clients may not know how to leverage them. Both DoorDash and GrubHub allow people to order food for delivery from their favorite local restaurants via a PC or an app and allow you to sort by speed, ratings and cost. You can also use these services to send food to aging parents since they deliver to multiple addresses. These are just two examples of companies working to make life easier. Introduce the service to your clients by ordering their favorite lunch to arrive while you are meeting with them, and then show them how you did it.
What about clients who love to cook but prepare the same meals over and over or don’t enjoy going grocery shopping? There are many companies out there now like Blue Apron and Sun Basket that will send recipes and pre-measured ingredients, fresh produce, protein and knick-knacks that enable you to make food from scratch while avoiding the lines at the store. You can control when the food is delivered, how much and what type. For retirees or busy professionals who don’t want to meal plan or are looking for a change of pace, these are great services. Try one out, share some of the recipes with clients and show them how you manage your account online. You can even help them set it up — a pretty unique service for an advisor.
Let’s talk about making life easier at home. Do you have an Amazon Echo (or Alexa as we call her at my house)? Just by speaking, it allows you to play music, check weather, traffic, sports scores and news; control lighting, the thermostat and light switches; check your schedule, order home deliveries, read stories and more. It’s so simple and fun. Imagine how helpful this device could be for someone in the later stages of life. Get one for your office to demonstrate how useful it can be and how easy it is to set up. It’s a great way to get non-tech-savvy people into the new age of technology.
As advisors, your goal is always to bring value and new ideas to your clients. Technological advances create big opportunities for you not only to accomplish these objectives but also to stand out and get your clients talking to others about your relationship. We may not be as tech-savvy as the average 12-year-old, but we can make a big impact with just a few suggestions.
For more insights on helping your clients as they age, email
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