We've changed our name. Loring Ward has become Buckingham Strategic Partners. FIND OUT MORE HERE

Our Mission & Values

We feel every investor is entitled to caring, objective advice in their best interests. We also believe that an Advisor’s greatest calling is to provide authentic, personalized advice to help clients achieve their life goals.

Our Mission

Loring Ward was founded with one simple, straightforward mission: to create a better wealth experience for Financial Advisors and their clients.

Our Values

Our values come from our desire to help others meaningfully. We are motivated by improving people’s financial lives and the possibilities this enables.


Always act in the best interests of our clients, employees and community

The highest standards of honesty and integrity are assumed. We define success by what matters most to those we serve.


Build deep, caring relationships

The people we help drive our purpose. The more we understand what matters to them, both professionally and personally, the better we can serve.


Continuously deliver a great experience

We strive to deliver an experience that helps ensure our clients value working with us and actively recommend us to others.


Drive innovation and constantly improve

To help make a difference for our clients, we continually aim to improve, provide operational excellence and seek to be the best that we can be.


Help people make wiser, more informed decisions

We have a passion for education and making the complexities of investing simple.


Share accountability

We all own our company’s outcomes and share in the success of our team.


Delight in our work

We are intellectually curious, authentic and go the extra mile.


Service with Integrity