Timely Best Practices from 5 Financial Advisor Websites
The primary purpose of financial advisor websites is to engage potential clients and allow them to validate your experience and services. But you don’t have much time. It takes viewers less than... Read more
11 Action Steps to Design an Extraordinary Client Experience
As financial advisors — like any business owner — we want our clients to have a “great experience” when they do business with us, providing a high level of service and proactive communication. Ye... Read more
Setting Up Your Office So It Works for You and Your Clients
Your office is where you will do much of your work and planning so it should be enjoyable to spend time in and efficiently laid out. It should also be tidy — no stacks of paper. You want to set... Read more
Are You Ready to Advise the Next Generation? Webinar May 15
More than $40 trillion will transfer from baby boomers to their heirs over the next three decades, yet 95% of heirs intend to leave their parents’ advisor1. How do you establish strong relationsh... Read more
6 Ways to Create a Comfortable Conference Room
Your conference room is where you will typically spend the most time with clients and prospects, going through your Discovery (and Rediscovery) process, holding quarterly reviews, and making pres... Read more
Your Office Is a Reflection of You. What Is It Saying?
Your biggest competition as a financial advisor is not the advisor down the street or the wirehouses or robos…but companies such as Apple, Lexus, and the Ritz Carlton that have trained the afflue... Read more
Why It’s Easier to Market to a Financial Advisor Niche
Most financial advisors spend relatively little on outbound marketing — which isn’t entirely surprising, given how hard it is to differentiate and stand out in a crowded marketplace. To the exten... Read more
Client Feedback — Growing Your Practice Through Their Insights
The most successful advisors are continually looking for ways to improve their offerings while helping more people. When those advisors ask us, “What do investors really want from their advisor?”... Read more
Building Stronger Relationships via Your Digital Ecosystem
Two big revolutions have occurred in marketing in recent years: Marketing has moved from being an art to becoming a science, with an ever-increasing ability to pinpoint the effectiveness (... Read more
7 Things to Do Before Hitting the “SEND” Button
Email has become one of the most popular ways to communicate — whether to family, friends, or someone from Craigslist inquiring about that old futon in your garage. Email is also a popular way fo... Read more
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- The Effect of Diversification <!----> This blog is from the May issue of Por...